Our Strategic Plan, Summarized

Fall 2025-Summer 2028

Child holding a toy rocket with a smiling face, wearing a yellow and white shirt and blue pants.

Over the next three years, The FLIP Museum will strengthen the local economy, build a more connected community, and collaborate with community partners to become a rich educational resource that serves all of Portland’s children and families. Portland is the only major metropolitan area that lacks a full-scale children’s museum. FLIP is here to make sure that the current generation of children in Portland won’t have to grow up without one! Here are the four pillars of our strategic plan:

Drawing of a girl in pink pajamas sitting with her legs wide apart and smiling.

We will pursue a flagship location in Portland.

Young boy with curly hair and a striped shirt looking up, in a busy indoor play or museum area with adults and children in the background.

Our flagship location will serve as the linchpin of our organization’s long-term financial stability. It will be large enough to serve the entire Portland metropolitan area and beyond.

With the capacity to serve over 300,000 people a year, this fully-fledged children’s museum will attract tourists and help revitalize Portland.

We will expand our Hillsboro location.

A man with black glasses and a young boy with dark hair in a striped shirt, looking at the camera, with toy cars on a wooden surface in front of them.

Our first brick-and-mortar location will grow by a third in early 2026!

This location serves families from diverse backgrounds. It is accessible to rural communities and is visited by schools as far away as Clatskanie and Tillamook. Increasing the museum’s area will allow FLIP to introduce exciting new programming to this vibrant community space.

We will offer more museum installations.

A young child with blonde hair, wearing glasses and a striped shirt, rests their arms on a blue surface, looking thoughtfully upward in an indoor play area with colorful climbing equipment in the background.

Our Central Beaverton Library installation has been a resounding success, providing free explorative play opportunities to an estimated 30,000 children a year!

FLIP will install more exhibits at libraries and other community spaces throughout the tri-county area.

We will expand our mobile museum program.

Children playing in a pretend store with cash register, bowls, and toy food, while a woman outside the counter hands a customer a card during an outdoor event.

Not all caregivers have the time or ability to bring their children to a museum. FLIP’s fleet of two traveling museums successfully reaches underserved communities by bringing exhibits directly to the schools, shelters, libraries, and events that serve them.

In response to high demand, FLIP will visit more communities and add new exhibits and programs to the mobile museum.

A flyer for The FLIP Museum highlighting its growth during the 2024-25 fiscal year. The flyer features colorful text and logos and includes sections on total served, events supported, community partnerships, and financials with a quote from Executive Director Elise Laubach.

Check Out Our Annual Report: Jul24-Jun25

A strategic plan document from the FLIP Museum outlining four pillars for 2025-2028: increasing mobile museum visits and developing new exhibits, expanding exhibits in Hillsboro, offering museum installations at various locations, and opening a flagship location in downtown Portland. The document details initiatives and goals, including community outreach, educational programming, and growth to serve over 300,000 children annually.